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Sustainability &
our values

For us, FOLDS is not only about the products - it’s about slowing down, creating new traditions, treasuring moments and living our lives with minimal impact on the planet. We do this through our three core values.


We believe that we have a responsibility to live our lives as sustainably as possible. That’s why, at FOLDS, we bring sustainability into every decision we make. From the materials we use (organic cotton and certified linen), to the way we package (recyclable and plastic-free), to the way we want to grow our business (slow and steady), sustainability is at the heart of what we do.


Our ideas, our designs and our mission are simple. We want to reduce waste and make sustainable wrapping the norm. We do this by creating simple designs that make beautiful gift wrap which is kind to the planet.

Slowing down

We know that modern living brings a whole host of (good and bad) distractions. Sometimes it’s hard to slow down and appreciate the moments in between. At FOLDS, we hope to create new traditions around gift-giving and allow families and friends to treasure those moments - be it wrapping together, exchanging gifts or picking their favourite gift wrap to use time and time again.

See Our Story for more.